- Brand Management Strategy: Brand development targets both the creation of new brands as well as refreshing and extending existing ones of entrepreneurs. The evolution of successful brands begins with understanding what a brand can mean to customers and what an entrepreneur wants it to communicate about the company and the product. Our development process includes the competitive research that differentiates your brand in the marketplace.
- Brand Marketing Strategy: The logo, look and feel, and messaging brings a brand to life. They give both a visual and verbal identity that is meaningful to the target audiences. Testing of alternative approaches ensures that the brand will fully accomplish the organisations objectives. Integrating sub-brands under the umbrella of a brand enables unity across channels and business units. MAPLE DREAMS provides the insight needed for the internal teams and external agencies to deploy their brands consistently and speak with one voice. Our brand development solution addresses each aspect of branding in a holistic manner-across media, channels and audiences.
- Brand Strategy Naming
- Brand Environments
- Advertising & Print
- Brand Identity
Brand counseling / Learning Solutions
- Brand counseling involves providing brand knowledge, workshops and training programmes to entrepreneurs and their teams as well as conduct programmes for their clients.
- This also includes one to one sales and marketing counseling sessions where the entrepreneur and the Creativity CoachTMwill design sales and marketing strategies on a periodic basis.
- Maple dreams will create communications solutions to meet demanding business objectives including:
- Launching new products
- Increasing brand awareness
- Training sales representatives
- Educating consumers
- Sales force
- Empowered consumers, well-trained sales representatives will positively influence growth patterns.
Graphic Design
- Graphic design has become a vital ingredient in the corporate communications mix. Whether you need a whole new look or to refresh an existing one, we give life to your brand.
- If you need to creatively present abstract information or complex financial data, reveal a hidden process or create a dramatic impression – MAPLE DREAMS will design a compelling solution aligned with your business objectives. Our team of creative designers and art directors develop print campaigns that communicate and advance your message and move your brand identity to new heights.
- Brochures
- Letterheads
- Visiting cards
- Copywriting
- Content development
- Posters
- Employee Communications
- Sales Tools
- Visual Identity
- PowerPoint Presentations
- Point of Purchase Display
- Logos
- Advertising
- Merchandise Materials
- Stationery etc etc...
Interactive Communications
- Every successful program for an entrepreneur starts with a smart idea and a well-crafted plan to deliver on-target messaging based on a clear understanding of the market and audience.
- We have specifically created processes to guide the development of integrated marketing solutions from beginning to end. Smooth handoffs, clear accountability, cross-functional teams, high impact creative, innovative use of media, and most importantly – measurable results – these are the hallmarks of Maple dreams and its CREATIVE TRANFORMATION PROCESSTM. We provide insight by understanding your target audiences and their segmentation using appropriate research methodologies.
- We provide Design creating targeted messaging specific for each audience segment that builds awareness, informs, and motivates key opinion leaders, sales teams, professionals and consumers.
- We execute theimplementation of our integrated communications campaign strategy across all media channels for both internal and external audiences.
- And finally we analyze that all components of the campaign are performing against industry benchmarks by measuring the results of each communications vehicle. Analysis enables us to gauge your return-on-investment and implement course corrections to maximize impact.
- You may currently buy various pieces and parts of your marketing communications programs from several vendors on an “as you go” basis. While this may work in some instances, our CREATIVE TRANFORMATION PROCESSTM. is designed to avoid the risks that can arise from inconsistent messaging across multiple project teams.
Events
- All events require complex orchestration, creative wizardry, and flawless execution.
Event Management and Production
- From the opening rehearsal to the closing curtain, our event teams get the speakers, performers and VIPs energized, in-sync, and ready to deliver your message to a live audience. Maple dreams has been producing corporate meetings, seminars and events successfully everytime.
Event Marketing
- Maple dreams and its team of graphic designers, technical staff, and logistical support experts combined with our massive inventory of audio/visual equipment form a complete event management package that maximizes your marketing investments.
- Road shows
- Product Launches
- National Sales Meetings (In the future)
- Customer Programs (In the future)
- International Trade Shows (In the future)
Interactive
- At Maple dreams, we understand that a successful interactive program is more than just design and technology – it must reach your target customers, rise above the noise, motivate them to act, and build strong relationships.
- Our interactive teams of designers, developers, information architects and producers have the strategic, creative and technological expertise to develop and deliver interface design and usability.
- Combine that with the technology solutions that seamlessly integrate with your existing infrastructure for ease of maintenance and reporting. MAPLE DREAMS brings the latest interactive technology to your sales and marketing communication programs to meet your objectives, maximize your marketing investments and move ideas.
- Web sites
- CD/DVDs
- Multimedia Kiosks
- Direct Marketing
- Smart CD
Video
- Whether you are using video in a live event, streamed over your web site, for broadcast, or for training and education, we create video programs with impact. With cutting-edge technology, and great writers, designers, engineers and editors on staff, Maple dreams produces dynamic and informative video programs that will move minds.
- Scriptwriting
- Copywriting
- Content development
- Original Music
- Animation
- Editing
- Graphics
|